
Let's monetize dashtop center!

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iNNoVaTion Mantra
Harness
vehicle traffic to antidote its by-product: traffic
congestion.

You can call it "Dashtop Mobile Payment Platform".
Simply put,
DriveOnPay is a privacy-friendly "Electronic
License Plate" cum "Digital
Wallet at the Wheel" cum "Wireless
Pass".
Next
Wave: DASHTOP Multi-function Mobile Equipment
- The
ongoing shift:
from
Desktops to Portable Mobile (laptops, PDA, cell phones, MP3
players)
- The
next shift:
from
Portable Mobile to Stationary
Mobile (Dashtop), particularly with a
wireless payment platform as
central function
- Market
forecast
Market size of
dashtop mobile equipment (DME): $500 billion annually around 2015,
based on the global
vehicle total projected at 1.4
billion by that time. The Dashtop Mobile Operation (DMO), including
DME, applications,
dashtop mobile
advertising, dashtop mobile transactions,
will reach
over $1 trillion by 2015,
according to ErgonoTech's preliminary
research.
Mobile WiMAX will enable an exponential growth in DMO in 2009, when WiMAX
network in USA will have been completed.
ABSTRACT
OF DriveOn Pay™
DriveOn
Pay™ is a location-based non-portable mobile payment
solution,
with the following ergonomic features:
Scope
of
functionality
- BWA-enabled
VIN-based Menu-Driven Fail-safe 5-mile-range Payment Platform featuring
Touchscreen On-Vehicle Air Interface named VIMO™
measuring
7”
(W) x 4” (L) x ½”
(T), powered by the vehicle battery.
- Full-speed
Unmanned Booth-free Toll-Collection
Maximizer, enabling wireless payments at any vehicle speeds. Collection
speed is improved
by a factor of 32.5 over the current RFID-based ETC(Electronic Toll
Collection.
- Privacy-friendly
Transportation Hub Security
Enforcer, mainly for high-volume passenger screening,as opposed to
linear screening techniques,
including biometrics authentication, RFID scanning and the conventional
face-to-face screening
- Privacy-friendly
location-based JIT e-Commerce on the
Go’ (JITeCGO) Creator, as
opposed to the prevalent web-based e-Commerce domain
- Ticket-free
Biometrics-free Remote Check-In &
Admission
Optimizer
- Hourly-based
disposable digital ID(DEDID) for one-time use
- Immediate
contacts between cyber and real worlds, as opposed to
web-based applications
- Multi-banner
rotating hierarchy:On VIMO’s DAS (Drive Around Shopping)
mode, you will
find an emerging need to rotate multiple ad banners on one
screen by rotating them either one by one or screen by
screen. The rotating hierarchy on the DAS mode
is crucial to a differential ad rate system to be established.
Areas
of Applications
where men and vehicles are
jointly involved in
causing an
exponential growth of anomalies canceling out the modern
comfort of
wheeled lifestyle.
-
Toll gates, airports, car parks
- Expos
and ‘ad hoc’ public gatherings of any sort
- Ball
parks, tourist attractions,
shopping malls
-
National parks, RV parks, camp sites
-
'Members-only’ private ranches and beaches
Technological
Insights
1)
Based on mobile
WiMAX or IEEE 802.16e-2005, DriveOn
Pay™ is
basically a location-based and VIN-based BWA application, which will
prompt immediate contacts between cyber world and real world to be
achieved without fears of phishing schemes or malware. In other words,
a new e-commerce domain, which is in immediate contact with real world,
is created in a paradigm shift away from the IP-based e-Commerce
2)
Secured wireless mobile payment platforms are expected to make up the
next wave of BWA applications, and DriveOn Pay™ may
be a candidate for a paragon of stationary
mobile (NON-PORTABLE MOBILE) and ‘always
on’ solutions to be emerging in the near future.
3)
Ergonomic insights into human minds adaptable to paradigm shifts.
User-centric features may
open a
new chapter in consumer-oriented BWA applications. In view
that technological and multidisciplinary ‘blind
spots’ are conspicuously increasing in terms of the
growing
relations between ICT and the conventional industrial technologies as a
whole, only the ergonomic solutions might lead up to major
breakthroughs.
4)
The growing burden of global
transportation security will be eased in
terms of costs and physical distress by eliminating the tortuous delays
and tormenting waiting in long queues at public transportation hubs
like airports, seaports and bus terminals
5)
Miles of stop-and-go traffic heading to tollgates will be gone,
contributing towards addressing the anthropogenic
global warming and
the catch-22 anomalies arising out of the current ETC
methods.
6)
The ‘integral’ redundancy is emphasized; the
deficiency in RFID and biometrics
authentication system is complemented. Instead of being scanned or read
by RFID or
biometric readers, DriveOn Pay™ requires Users’
consent in the form of pressing keys
and buttons by finger touch. This redundancy is
‘integral’ to efficacy of DriveOn Pay™.
7)
User-centric features will provide an optimal solution to the worsening
economy of global transportation in terms of both travelers and
transport service providers by enabling the best results of more
dynamic data mining in behavioral shifts of travelers worldwide to be
achieved.
8)
Creation of hourly-based disposable digital ID, which will address the
drawbacks of
serial processing methods adopted by RFID and biometrics authentication
system.
Instead, this disposable digital ID will help mass-process any wireless
payment sessions
simultaneously regardless of vehicle positions within a range of 5
miles from a BS (Base Station).
9)
DriveOn Pay™ is expected to become the dashboard centerpiece
of automotive gadgetry, since
it is
about to take center stage in the implementation and deployment
scenarios of
ITS(Intelligent Transportation
Systems) sponsored by U.S. Department of Transportation
and is
most
likely to be complementary in the implementation of “Federal
ID schemes” pursued by U.S. DHS (Dept. of
Homeland Security)
In the longer term, GPS
navigators, MP3 players and
other automotive gadgetry may have to be incorporated into a
crucial
dashboard-top centerpiece, like DriveOn Pay™.
10)
The Multi-Banner
Rotating Hierarchy technique will open a new era,
during which
the
prevalent top down ad marketing tactics will have reached a tipping
point shifting to the
bottom
up, grassroots approaches or User-centric
advertising mantra.
In other words, 5 to 7 ad
banners on the one
specific VIMO screen in the DAS mode will compete against each other to
be selected by Users and not to be zapped off the VIMO screen, only to
be replaced by another ad banners. This competition for a space on a
VIMO screen, subject to User preferences, will provide a paradigm shift
away from the current methods of determining the differential ad rates
in the Internet ads.
US Patent #11758004
WIPO
PCT/IB2006/053654
- End of Abstract
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